Sales coaching for early-stage founders

Weekly coaching and on-demand support - from closing your first paying customer to making your first GTM hires. Get specific direction on what to say and do at every step.

Schedule a sales coaching discussion

Common problems

Do any of these sound familiar?

Your intro calls go well, but the momentum dies right after
Trials and POVs aren't converting into paying customers
You're getting verbal yeses but no signed contracts
Your sales hire looks great on paper but isn't hitting quota
You're reaching out to prospects and hearing nothing back

Hi, I'm Arnie!

I'm Arnie Gullov-Singh, a sales coach and former startup CRO and CEO who has coached 150+ founders since 2020.

I work with early-stage companies from pre-revenue to Series A to help them book meetings, close deals, build repeatable sales processes and make their first GTM hires.

I give very specific, actionable direction — not generic frameworks — that you can immediately apply and quickly improve your results.

I also started my career as a product manager, so I know exactly how overwhelming sales seems when you come from a technical background!

150+

Startups coached since 2020

What we work on

Concrete help, not generic advice

Every session is focused on your specific deals, calls, and challenges. Here are the types of things we tackle:

Call reviews

Find out exactly why your deals are stalling — 9 out of 10 times it's asking the wrong questions and no clear next steps.

Pitch & discovery

Tighten your value prop and arm yourself with questions that get buyers talking about their real problems.

Demo & POC structure

Stop monologuing. Solicit feedback, surface stakeholders, and handle objections before time runs out.

Proposals & pricing

Templates that gives your buyer and their boss exactly what they need to make a clear yes or no decision.

Re-engaging ghosts

Tactics that actually get replies from prospects who've gone dark on you.

Hiring & scaling

Make the right sales and marketing hires so you can delegate and start scaling your GTM.

How it works

Simple, flexible, high-touch

Weekly Zoom sessions

Troubleshoot live deals, prep for upcoming calls, role-play tough conversations, and solve any GTM issues top of mind.

Unlimited async support

Call recordings reviewed, urgent emails drafted, proposals critiqued — over email and text, as things come up.

GTM template library

Proven templates for every stage of your sales process: outreach, discovery, pilots, pricing, proposals and hiring.

$3,600/month

Flat monthly fee. No hourly tracking, no surprises. Some weeks you'll need more, others less.

Who it's for

Built for early-stage founders

Most of my clients are pre-revenue to Series A startups with teams of 2–20. As long as you have a working product and are meeting with prospects, you're ready to get started.

Founders I've worked with sell into IT, InfoSec, Engineering, Marketing, Legal, Finance, HR and Operations departments across most industries.

FAQs

When is the right time to start?

As soon as you have a functioning product and are having some meetings with prospects. This can be pre-revenue.

How long is a typical engagement?

We start with an initial term of a few months and go month-to-month thereafter until you no longer need my help.

Do you coach sales teams too?

Yes. I offer group trainings for sales and customer success teams, tailored to your business using live scenarios your team is currently facing.

Which departments do your clients sell into?

Across the enterprise: IT, InfoSec, Engineering, Marketing, Legal, Finance, HR, and Operations.

Which industries do your clients sell into?